Lincoln Memorial University went pink once again this year to show their support for breast cancer awareness. The campus was decorated in pink as the fans filed into the Tex Turner Arena for one of the most anticipated game nights of the season.
Fans were encouraged to wear pink to show their own personal support as well. “I Believe in Pink” shirts were sold once again along with cupcakes and other items — all with the purpose of raising money for the Play 4Kay initiative. Play 4Kay is a program in which funds are raised and presented to the Kay Yow Cancer Fund to be used by the organization to help find new treatments and ultimately a cure for breast cancer.
Lincoln Memorial University has been a great supporter of the cause even since it was known as the Pink Zone and volunteered 50 percent of this year’s gate as well as giving away an autographed pink basketball for one lucky ticket holder. Tickets for the commemorative basketball were sold for one dollar each and sales alone raised over $600 for the cause.
Kay Yow, former North Carolina State University head women’s basketball coach, was first diagnosed with breast cancer in 1987 and she lost her courageous battle on Jan. 24, 2009. To date, the Fund has raised over $7 million in support of women’s cancer research. Although there is no exact amount for the LMU contribution available yet, it is believed to be a new record amount. During a break in the action the arena floor was filled with cancer survivors and the fans recognized and applauded their courageous efforts. LMU appreciates all who supported the 2013 pink event.